Barefoot Proximity OnSite Studio

In 2010, OMS embarked upon a joint venture with Barefoot Proximity (a BBDO company) to launch the DIY/lifestyle website HomeMadeSimple. Created by Procter and Gamble, the site, PGeveryday.com, is an online platform for individuals to find simple, crafty, DIY solutions using products and tools found around the house. OMS photographer Sarah Hone works side by side with talented designers and art directors at Barefoot Proximity to concept and produce original imagery for P&G Everyday. A one-woman team, Sarah handles propping, crafting, set building, photographing, retouching, and web preparation for the production.