COG’s Website Photography with Matt Witherspoon
You know COG. Well, you probably don’t know COG outside of the packaging design world, but it’s fascinating how much you see this agency’s handiwork when you go shopping. COG is an essential partner for packaging designers. They understand printing methods, substrates, and embellishments like no one we’ve ever met. They bring to life digital design files, transforming them into the tangible. You’ve seen the magic of COG implemented for countless brands, like Old Spice, Crest, OKIOS, and even Modelo (the list goes on).
OMS Photo goes back a long way with COG in our industry, and recently, we’ve completed a project for THEM and about THEM, which feels unique. We rarely get to work with an agency partner without a client in the room, so we enjoyed the opportunity. COG chose our excellent photographer Matt Witherspoon for their latest project to create all-new photography for a new website!
Matt has captured a few office environments at COG in the past. But for this project, he photographed COG’s team portraits and stellar examples of their packaging work! The site launched and looks downright awesome. It showcases the caliber of this fantastic creative team, and we are proud to be a part of the process.
The design for the new site and photography was well planned and fun to execute. The vast design experience of Dale Doyle, one of the founding partners of Holotype Studio, pushed the limits on what a website can look like. The bold lighting and “dark mode” feel of the shoot created a modern look. What Matt found unique is the emphasis on the labels, printing, and product shape. We often photograph a product with and without a label, then use our retouching team to place vector labels right onto the photo to make the final product look as perfect as possible. But with COG, turning those designs into something real and tangible is what they do. To showcase this, we used unique angles of the actual product and label. The results feel authentic and high-end at the same time. In addition to the product photography, Matt also created fantastic portraits of the team. We hope to see COG around the studio more often, and they will always be welcome!
Enjoy this gallery of our favorite images from the day!
Website banner photo of orange megaphone on orange background
Photographer: Matt WitherspoonDrink photo of Modelo beer bottle and label - dark mode photo
Photographer: Matt WitherspoonDrink photo of Modelo beer bottle and label close up view - dark mode photo
Photographer: Matt WitherspoonPortrait of a man with a beard on a modern dark background - portrait photography
Photographer: Matt WitherspoonPortrait of a man with glasses on a modern dark background - portrait photography
Photographer: Matt WitherspoonProduct photo of Dolce & Gabbana product packaging and label - dark mode photo
Photographer: Matt WitherspoonProduct photo of Dolce & Gabbana product packaging and label close up view - dark mode photo
Photographer: Matt WitherspoonPortrait of a woman on a modern dark background - portrait photography
Photographer: Matt WitherspoonPortrait of a young woman on a modern dark background - portrait photography
Photographer: Matt WitherspoonProduct photo of Crest 3d white boxes and label - close up view - dark mode photo
Photographer: Matt WitherspoonProduct photo of Crest 3d white boxes and label - dark mode photo
Photographer: Matt WitherspoonProduct photo of Old Spice Gentleman's Blend product and label - full body - dark mode photo
Photographer: Matt WitherspoonProduct photo of Old Spice Gentleman's Blend product and label - full body - dark mode photo
Photographer: Matt WitherspoonPortrait of a man with glasses and a beard on a modern dark background - portrait photography
Photographer: Matt WitherspoonPortrait of a man with glasses and a beard on a modern dark background - portrait photography
Photographer: Matt WitherspoonProduct photo of ICE CUBES gum packaging and label - dark mode photo
Photographer: Matt WitherspoonProduct and food photo of three ice cube gum packaging and labels - dark mode photo
Photographer: Matt WitherspoonProduct photo of Pantene Nutrient blend product and label - close up view - dark mode photo
Photographer: Matt WitherspoonProduct photo of Pantene Nutrient blend product and label - Full bottle view - dark mode photo
Photographer: Matt WitherspoonPortrait of a man with glasses on a modern dark background - portrait photography
Photographer: Matt WitherspoonPortrait of a man with a beard on a modern dark background - portrait photography
Photographer: Matt WitherspoonDrink photo of Luna sparkling water can and label - dark mode photo
Photographer: Matt WitherspoonDrink photo of Luna sparkling water can and label - full can - dark mode photo
Photographer: Matt WitherspoonProduct photo of OLAY restoring lotion bottle and label - close up view -dark mode photo
Photographer: Matt WitherspoonProduct photo of OLAY restoring lotion bottle and label - full bottle view - dark mode photo
Photographer: Matt WitherspoonDrink photography of Tryptic Vodka bottle and label - close angle view - dark mode photo
Photographer: Matt WitherspoonDrink photography of Tryptic Vodka bottle and label - side angle view - dark mode photo
Photographer: Matt WitherspoonProduct photo of Old Spice Volcano product and label - close up view - dark mode photo
Photographer: Matt WitherspoonProduct photo of Old Spice Swagger product and label - product group photo - dark mode photo
Photographer: Matt Witherspoon